Powerful features, simple to use

Smart short links

Turn long, messy URLs into short links people trust — with every control you need built in.

• Custom and AI-suggested aliases, Unicode aliases
• Password protection and sensitive-content gates
• Expiry by date or clicks with a fallback URL
• UTM builder, parameter templates and query forwarding

Targeting & A/B tests

Show each visitor the best destination with rules that run on every click — no code required.

• Country, region, city, device, OS, browser and language rules
• Time of day, day of week and date ranges in your timezone
• Referrer, query parameter, IP range and first visit conditions
• Weighted A/B tests with sticky visitors

Dynamic QR codes

Create QR codes that look like your brand and keep working when your campaign changes.

• Dot styles, eye shapes, gradients, frames and logos
• URL, vCard, Wi-Fi, event, location, app store and file codes
• Edit the destination of dynamic codes at any time
• Scans tracked separately from clicks

Link-in-bio pages

Build a fast, beautiful bio page with drag-and-drop blocks — and collect leads while you are at it.

• More than 50 blocks: links, embeds, products, forms, socials
• Themes, layouts, custom colors, fonts and CSS
• Contact, newsletter and lead forms with an inbox
• Scheduling and country / language targeting per block

Privacy-friendly analytics

Understand your audience without compromising their privacy — clear charts, exports and reports.

• Real-time feed and dashboards per link, tag or campaign
• Countries, cities, devices, browsers, referrers and UTM
• Unique visitors with daily-rotating, non-reversible hashes
• Conversion tracking with revenue attribution

Custom domains

Put your brand on every link with your own short domain — verified in minutes.

• Connect domains with a TXT or CNAME record
• Automatic HTTPS certificates
• Root redirect, custom 404 page or a bio page at the root
• Premium shared domains for every plan

Developer API

Automate everything with a well-documented REST API, signed webhooks and ready-made integrations.

• Scoped API keys with IP allowlists and expiry
• Links, QR codes, bio pages, analytics and more
• Bulk endpoints and idempotent requests
• Signed webhooks with automatic retries

Teams & workspaces

Work together in separate workspaces with exactly the access each person needs.

• Unlimited workspaces with their own plans and domains
• Owner, admin, editor, viewer and custom roles
• E-mail invitations with expiry
• Audit log of every sensitive change