Targeting & A/B tests
Show each visitor the best destination with rules that run on every click — no code required.
- Country, region, city, device, OS, browser and language rules
- Time of day, day of week and date ranges in your timezone
- Referrer, query parameter, IP range and first visit conditions
- Weighted A/B tests with sticky visitors
- Automatic winner promotion when results are significant
- Deep links into iOS and Android apps with store fallbacks
Rules in priority order
Custom rules run first, then language, device and geo targeting.
Statistics you can trust
Z-test and Bayesian analysis show when a variant really wins.
Never break a link
If a plan changes, links keep working and protections keep enforcing.
Explore other features
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